Description :

The project pursues to identify, analyse and test promising approaches, methods and tools for promoting biodiversity-friendly production, commercialization and marketing; to test and learn from their implementation to further develop them where required; and to systematize the experiences gained in a way that enables both private and public actors to use them. The initial scoping phase is used to identify, review and analyze existing approaches. Based on the results, the project develops implementation strategies for selected productive sectors (e.g. agriculture, fisheries, forestry and tourism) together with cooperation partners in three countries. At the heart of the project are pilot applications of selected methods, mechanisms and tools for promoting biodiversity-friendly production, commercialization and marketing in the partner countries in order to further develop best practices. The project contributes to the mainstreaming of biodiversity into productive sectors.

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